Social Media Manager- FTC Dubai

Who are we?  

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era. 

 

Our universe is made up of award-winning business arms Brave Bison, Engage and SocialChain. And we’re underpinned by our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok. 

 

We’re a global collective who live and breathe digital, working with some of the boldest brands and sports rights holders in the world to capitalise on the complexity that defines the modern marketing landscape. 

 

Our mission 

New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.  

 

That’s why we make it our mission to capitalise on complexity for our clients—by crafting dynamic digital solutions that outpace tomorrow’s challenges.  

Our values 

We’re a proudly diverse business comprised of deep specialists across social media, digital marketing and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values: 

 

• Bold Curiosity. We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other.  
• Connected Clarity. We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple. 
• Positive Encouragement. We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs. 
• Constant Impact. We believe in outcomes over outputs.We’re goal orientated, results driven and data-led.We show up with passion every day. And we’re always honing our craft. 

Role Overview 

This strategic and creative Social Media Manager position will lead the launch and ongoing management of our clients
Arabia’s social channels, working within a unique global–local partnership. 

Reporting into a Senior Social Media Manager in the UK, this midweight role will take ownership of developing and implementing innovative social strategies for a new market, ensuring all activity is locally relevant, culturally attuned, and aligned to our clients global brand. 

Alongside strategic planning, you’ll
be responsible for ideating, capturing, and editing content yourself -
from in-store moments to influencer activations - ensuring a steady stream of authentic and engaging content. You’ll lead briefs, manage approvals, post content and engage with the community. The role is hands-on, requiring direct posting, community engagement, and on-the-ground presence at events and activations. 

You’ll be a key point of contact for insight and social knowledge, presenting strategy and updates confidently to both global and local stakeholders. 

 

Key Responsibilities 

Insight & Strategy 

• Develop and execute the launch and growth strategy for our clients
  Arabia’s social presence on Instagram. 

• Use cultural insight, trend analysis, and platform data to ensure all content resonates with UAE and wider GCC audiences. 

• Align content with global brand guidelines while adapting for local relevance. 

• Support research and insight processes with social listening and competitor benchmarking. 

• Stay ahead of local and global trends, translating them into innovative opportunities for the brand. 

Planning & Management 

• Map out guidelines and tactics that form our client
  Arabia’s social playbook. 

• Lead creative ideation for campaigns, BAU content, and reactive opportunities 

• Build and manage content calendars in collaboration with global and local teams 

• Capture and edit high-quality content (video, photo, stories, reels) optimised for social platforms 

• Manage posting, scheduling, and day-to-day content delivery in both English and Arabic. 

• Attend store events, influencer activations to capture and post real-time content. 

• Identify and activate reactive opportunities that align with brand tone and market trends. 

• Oversee community management, including responding to comments and DMs in line with brand voice. 

Measurement and Improvement 
 

• Monitor, analyse, and report on performance against KPIs, with a focus on follower growth, engagement, reach, and cultural relevance. 

• Provide actionable insights to global and local teams for optimisation. 

• Demonstrate ROI and the value of social media activity in driving awareness and store footfall. 

 

Skills & Experience 

• 3+ years of social media experience, ideally within fashion/retail or consumer brands. 

• Proven experience launching or growing a brand in a new market. 

• Fluent in English and Arabic (spoken and written). 

• Strong understanding of UAE/GCC culture, audience behaviours, and digital trends. 

• Skilled in content ideation, filming, and editing for social platforms. 

• Experience managing social content end-to-end, from planning to posting. 

• Strong client relationship skills, able to work across multiple stakeholders and time zones. 

• Proficiency with social media management and analytics tools (e.g., Sprinklr, Sprout Social, Meta Business Suite). 

 

Key Attributes 

• Strategic and creative thinker with strong attention to detail. 

• Proactive and collaborative team player. 

• Adaptable and solutions-focused in a fast-paced environment. 

• Culturally curious with a passion for social-first storytelling. 

• Highly organised, able to manage workloads and deadlines. 

What you’ll get

Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package. 

But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption.

Then there’s a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like:

 

• Dynamic working:
  To keep that work-life harmony in check, we're flexible on where and when you work
• Private medical insurance:
  To keep you fighting fit and give you and your family peace of mind.
• Income protection:
  We know it feels good to be covered, just in case.
• Calm Subscription:
  Now more than ever, it’s important to mind your mind!
• 25 days annual leave:
  This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
• Christmas closure:
  No need to save holiday days for the Christmas closure period. It's on us!
• Birthdays off: One extra day to celebrate your big day
• Summer hours:
  Between June and Aug we finish at 15.00 every Friday.
• Online coaching and mental health support: Unlimited via OpenUp
  
• Remote Working: Work abroad for up to one month a year.
• Performance & Salary:
  Reviewed twice a year for everyone.

 

Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.