Social Media Content Creator (Part-Time)

About Fay

Fay is a 3-sided AI platform redefining preventative care with a b2b2c business in a box. We’re one of the fastest growing companies in tech and the fastest growing company in wellness history. We combine clinical expertise with smart systems. The result? More affordable, effective care for the people who need it most.

Behind the platform is a Marvel team of builders deeply connected to the problem we’re solving. We pride ourselves on attracting superstar talent — the kind that’s driven the best growth-to-burn metrics since early Airbnb, Stripe, and WhatsApp. Those aren’t our words, though. That’s straight from our investors at General Catalyst, Forerunner, 1984, and Goldman Sachs.

If you're excited to build at the intersection of AI, healthcare, and real-world impact — we’d love to meet you.

About this Role

We are looking for a camera-ready Content Creator to join our team, playing a key role in our social media content efforts. This individual will collaborate with our performance marketing and creative strategy team to brainstorm, script, film, and edit engaging short-form, native video content for platforms like Instagram and TikTok.

The ideal candidate is a natural storyteller with a strong on-camera presence, a deep understanding of social media trends, and hands-on iPhone video production experience. You love being in front of the camera, but you also thrive behind the scenes — coming up with ideas, editing footage, and analyzing performance metrics to refine your content. You’re part UGC talent, part creative strategist, and 100% passionate about creating content that resonates and drives purchases.

What you’ll be doing

• Act as the on-camera talent in videos, embodying the brand’s voice and building a relatable, authentic connection with audiences
• Ideate, script, film, and edit engaging short-form videos for social platforms (Instagram Reels, TikTok, etc), balancing both speed and quality of execution
• Stay ahead of cultural and social media trends to bring fresh, relevant concepts to the table
• Collaborate with the broader team to align content with performance marketing strategies
• Analyze content performance metrics to iterate on creative approaches and optimize future content
• Help develop an asset library of videos and photos that can be repurposed across marketing channels
• Work with other influencers and UGC contributors to bring ideas to life

Qualifications

• 1-2 years of experience creating and editing video content for social media (bonus if you’ve done it for a brand or for your own personal profile)
• Strong video editing skills using in-app tools like Capcut, TikTok, and Instagram video editor
• Confident and charismatic on camera, with experience speaking directly to the camera
• A proactive, independent, go-getter attitude
• Deep understanding of short-form content best practices, social algorithms, and trend cycles
• Strong creative instincts and storytelling skills
• Ability to move quickly and produce high-quality content with fast turnaround times
• Comfortable juggling multiple projects at once in a fast-paced environment
• Bonus: experience working with in-house performance marketing teams and familiarity with performance marketing platforms and metrics
• Must include a portfolio of work or social media handle to be considered

The best companies are made of the best people. There’s no shortage of work ahead, but we stay balanced and look forward to celebrating our wins as a team.

See our careers page here to learn more about working on our team.

Fay is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.