Virtual Assistant - Social Media & Marketing
Assist World
Part-time
Remote
South Africa and Philippines
Job Description
A Pet Services company is seeking a Social Media & Marketing Virtual Assistant to manage and grow the company’s online presence. With 22 dog walkers on the team, the business already has a wealth of pet-related images and videos that can be repurposed into engaging marketing campaigns.
The VA will focus primarily on Facebook marketing, with secondary support for Instagram and exploration of LinkedIn to target busy professionals. The role involves content creation, social media management, engagement, and the flexibility to expand into email marketing and other initiatives as the business grows.
Key Responsibilities
- Manage and grow company social media platforms (Facebook, Instagram, LinkedIn)
- Develop creative marketing strategies to increase brand visibility and attract new clients
- Create branded graphics, reels, and posts using Canva (content provided by the team)
- Schedule posts, monitor engagement, and respond to comments and DMs
- Suggest and request additional photos/videos from the pet care team to support campaigns
- Explore LinkedIn as a platform for reaching professional client demographics
- Support email marketing campaigns and other initiatives as assigned
- Flexibility to take on additional admin or business support tasks if expanded to full-time
Must-Have Skills & Qualifications
- Proven experience in social media management & marketing
- Portfolio of previous social media or marketing work
- Strong Facebook marketing expertise (ads, community growth, engagement)
- Proficiency in Canva or similar design tools
- Excellent written English and communication skills
- Ability to work independently and proactively suggest strategies
- Comfort with tracking and reporting analytics to measure results
Nice-to-Have
- Familiarity with LinkedIn marketing or professional networking outreach
- Email marketing experience (Mailchimp, Constant Contact, or similar)
- Prior experience in pet care or lifestyle industries