Social Media Specialist

Summary 

The Social Media Specialist is responsible for developing, implementing, and sustaining digital engagement strategies that advance our mission, strengthen our community presence, and inspire supporters to take action. This role manages all social media channels, creates compelling content, and leverages analytics to increase awareness, fundraising, and volunteer involvement. 

Primary Job Functions 

Experience with fundraising or advocacy campaigns. 

Basic photography or videography skills 

Develop and publish mission-aligned content across social media platforms (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok). 

Produce engaging graphics, short videos, stories, and written posts that highlight programs, impact stories, events, and campaigns. 

  Maintain a social media content calendar to support fundraising appeals, advocacy initiatives, community outreach, and program milestones. 

Ensure content is culturally competent, accessible, and consistent with the organization’s brand voice 

Monitor and respond to comments, messages, and mentions in a timely and professional manner. 

Build relationships with online supporters, partners, volunteers, and community groups. 

Collaborate with program, fundraising, and communications teams to execute digital campaigns for events, advocacy actions, and giving initiatives. 

Job Qualifications  

High School Diploma is required.  

Bachelor’s degree in communications or the media field  

2 years with related experience preferred 

Knowledge, Skills, and Abilities 

Experience with fundraising or advocacy campaigns. 

Basic photography or videography skills. 

Schedule Expectations 

This position is remote. It is a per diem position with opportunity for up to 19 hours a week if the organization needs it.