• Research trends and competitors to guide content direction.
• Schedule posts across all platforms using tools like Buffer, Hootsuite, or Meta Business Suite.
• Create engaging, original graphics, reels, stories, and captions (in Canva, Adobe, CapCut, etc.).
• Write compelling, on-brand copy for captions, hashtags, and post descriptions.
• Curate relevant content from industry sources to share with the audience.
• Monitor comments, DMs, tags, and mentions daily and engage with the audience.
• Answer inquiries professionally and escalate complex questions when needed.
• Manage brand reputation by addressing negative comments tactfully.