Part-Time UGC Marketing Manager (Contract)
Ad Hoc Labs
Part-time
Remote
$4,050 - $4,050 USD yearly
About Burner
Burner is a privacy-first second phone number app used by millions of people to manage work, dating, selling, side hustles, and life—without giving out their personal number. We're expanding beyond second lines into a broader suite of privacy tools, including VPN, Verified Numbers, and more. We’re a small, fast-moving team with a dry, witty, privacy-savvy tone—and a very low tolerance for cringe. If you care about autonomy, clever ideas, and performance that doesn’t scream “growth hack,” you’ll feel right at home.
The Role
We’re looking for a dedicated UGC Marketing Manager to build and run our user-generated content program across paid and organic channels. You’ll scout creators, pitch scripts, review content, and build a sustainable pipeline of high-performing UGC—while also exploring new formats like customer-submitted content, original social concepts, and influencer-driven stories. You'll deliver assets that work for Meta ads first, but also organic TikTok and Instagram Reels. This is a part-time, contract role (minimum 10 hrs/week), reporting to our Creative Project Manager and working closely with Paid Media and Brand.
What You'll Do
- UGC Production: Source, brief, and manage creators to deliver performance-ready videos that match Burner’s voice and meet paid media specs.
- Paid First, Organic Too: Prioritize UGC for Meta ads, but build a repeatable system for seeding high-quality content on TikTok and Instagram Reels.
- Customer Sourcing: Test and manage creator outreach strategies from within the app—e.g., surface modals that invite happy customers to contribute content.
- Influencer Vetting & Management: Review influencer pitches and submissions, provide multi-round feedback, and ensure all assets meet brand and quality standards.
- Trendspotting & Hook Building: Adapt platform-native trends and formats into scripts and prompts that feel authentic to the Burner brand.
- Original Series Development: Collaborate with Brand and freelance talent to develop short-form series (e.g., “hot takes” on privacy or street-style interviews) aligned with Burner’s voice.
- Negotiation & Coordination: Handle outreach, contracts, usage rights, timelines, payments, and revisions—end to end.
- Brand x Performance: Balance Burner’s dry, clever tone with the demands of performance marketing. Avoid cringe. Fight the urge to overexplain.
- Content Library Management: Organize briefs, raw files, cutdowns, and usage terms in Notion or a similar system.
- Testing & Reporting: Collaborate with Growth and Paid teams to test creators, formats, and angles—and report learnings back into the system.
What You Bring
- Experience producing UGC or managing creator campaigns for performance (Meta ads in particular)
- A sharp eye for authentic-feeling video, and an aversion to overproduced content
- Familiarity with trends and formats across TikTok, Instagram, and Facebook
- Strong organizational and communication skills—you can brief clearly and manage lots of moving parts
- Experience with privacy, tech, dating, gig work, or niche app categories
- A point of view on Burner’s brand, and ideas for how to bring it to life in UGC
Bonus Points
- Familiarity with key creative-forward metrics inside Meta ads (hook rate, hold rate, IPM, etc)
- Familiarity with various approaches to testing creative
- Understanding of what makes people/users convert
- Ability to understand and quickly iterate on what’s “working”
- Experience working with customer creators or testimonial-based content
- Original content programming chops (series, campaigns, voices)
- Experience in privacy, dating, gig work, or privacy-sensitive categories
$40 - $50 an hour
Rate: $40–$50/hr depending on experience
The Details
Hours: Minimum 10/week, flexible scheduling
Start: October 2025
Location: Remote (Los Angeles-based preferred for on-site video shoots when needed)
Reporting to: Creative PM (Malique)
Contract: 3-month to start, with potential to extend