Marketing Operations Transformation Consultant
Connvertex Technologies
1 day ago
Contract
Remote
Hyatt is looking for a senior contractor to strengthen Marketing Operations for campaigns built in Braze and Amperity. The goal is to speed up and standardize campaign delivery, reduce process variability, strengthen QA, and increase team capacity. Working with Marketing Analytics, you'll make sure campaigns reflect business objectives and data-driven audience and journey plans, with measured performance feeding ongoing improvement. You'll build alignment within Marketing Operations and lead adoption of the improved processes, leaving them in active use by the end of the engagement.
What you'll do
• Assess and plan: In the first two weeks, review existing documentation, validate key details through focused conversations, and review the process and QA issues the team has been seeing. Produce a prioritized plan with owners, dependencies, baselines, and success measures.
• Redesign campaign processes: Examine how campaigns are built and delivered in Braze and Amperity. Identify avoidable steps, over-engineered customization, inconsistent build practices, rework, and delays. Lead priority changes from design through team adoption, including updated workflows, build practices, standards, and controls.
• Set up QA and release controls: Establish risk-based QA standards, checklists, test evidence, defect tracking, and release gates. Cover requirements, audience and data logic, content, links, personalization, consent and suppression, rendering, approvals, and launch readiness.
• Manage risk and change: Define how changing requirements, late assets or approvals, and compressed timelines are handled, including escalation and explicit launch-readiness decisions. Separate campaign build, independent QA, and release approval, define a job description for a QA analyst, and implement a workable QA ownership or coverage model.
• Plan audiences and journeys with data: Work with Marketing Analytics on a repeatable approach to segment criteria, audience selection, and touchpoint sequencing across owned and paid channels. Maximize reach while managing deliverability and recipient fatigue. Create reusable segments, journey maps, and templates, and turn approved plans into clear build requirements and QA checks.
• Use platform capabilities and data: Research, recommend, and implement Braze and Amperity capabilities based on expected impact, feasibility, and measurability. Set up a process for requesting, defining, validating, documenting, and approving new data points, then coordinate their activation in both platforms.
• Train and embed: Create practical checklists and step-by-step guides for defined use cases, train the team, hold partner teams accountable for upstream inputs and timelines, and measure operational improvements against baselines.
Must have
• Hospitality industry experience
• 5+ years of hands-on experience with both Braze and Amperity, including building, launching, and monitoring campaigns in live marketing operations
• Extensive experience redesigning and implementing marketing operations or campaign delivery processes across multiple use cases, with a record of faster delivery, higher quality and reliability, and more team capacity through changes teams adopted
• Deep experience with campaign QA, risk-based testing, defect management, release controls, and separating build from QA responsibilities
• Experience building reusable audience segments and campaign practices, and connecting CDP data to email and messaging activation
• Strong knowledge of audience strategy, journey planning, experimentation, deliverability, recipient fatigue, and campaign measurement
• Ability to work directly in the platforms and turn business objectives and analytical findings into practical campaign workflows
• Experience clarifying responsibilities and handoffs across teams while working within existing ownership and decision rights
• Strong communication and training skills
• Bachelor's degree
Nice to have
• Braze or Amperity certifications
• Certification in process improvement or quality assurance
• Assess and plan: In the first two weeks, review existing documentation, validate key details through focused conversations, and review the process and QA issues the team has been seeing. Produce a prioritized plan with owners, dependencies, baselines, and success measures.
• Redesign campaign processes: Examine how campaigns are built and delivered in Braze and Amperity. Identify avoidable steps, over-engineered customization, inconsistent build practices, rework, and delays. Lead priority changes from design through team adoption, including updated workflows, build practices, standards, and controls.
• Set up QA and release controls: Establish risk-based QA standards, checklists, test evidence, defect tracking, and release gates. Cover requirements, audience and data logic, content, links, personalization, consent and suppression, rendering, approvals, and launch readiness.
• Manage risk and change: Define how changing requirements, late assets or approvals, and compressed timelines are handled, including escalation and explicit launch-readiness decisions. Separate campaign build, independent QA, and release approval, define a job description for a QA analyst, and implement a workable QA ownership or coverage model.
• Plan audiences and journeys with data: Work with Marketing Analytics on a repeatable approach to segment criteria, audience selection, and touchpoint sequencing across owned and paid channels. Maximize reach while managing deliverability and recipient fatigue. Create reusable segments, journey maps, and templates, and turn approved plans into clear build requirements and QA checks.
• Use platform capabilities and data: Research, recommend, and implement Braze and Amperity capabilities based on expected impact, feasibility, and measurability. Set up a process for requesting, defining, validating, documenting, and approving new data points, then coordinate their activation in both platforms.
• Train and embed: Create practical checklists and step-by-step guides for defined use cases, train the team, hold partner teams accountable for upstream inputs and timelines, and measure operational improvements against baselines.
Must have
• Hospitality industry experience
• 5+ years of hands-on experience with both Braze and Amperity, including building, launching, and monitoring campaigns in live marketing operations
• Extensive experience redesigning and implementing marketing operations or campaign delivery processes across multiple use cases, with a record of faster delivery, higher quality and reliability, and more team capacity through changes teams adopted
• Deep experience with campaign QA, risk-based testing, defect management, release controls, and separating build from QA responsibilities
• Experience building reusable audience segments and campaign practices, and connecting CDP data to email and messaging activation
• Strong knowledge of audience strategy, journey planning, experimentation, deliverability, recipient fatigue, and campaign measurement
• Ability to work directly in the platforms and turn business objectives and analytical findings into practical campaign workflows
• Experience clarifying responsibilities and handoffs across teams while working within existing ownership and decision rights
• Strong communication and training skills
• Bachelor's degree
Nice to have
• Braze or Amperity certifications
• Certification in process improvement or quality assurance