Marketing Coordinator (Contract)

• Coordinate and execute events regularly, such as trade shows, team gatherings, webinars, vendor events, etc., while measuring KPIs and tracking impact.
• Maintain and monitor websites, social communities, and other audiences we engage. 
• Market Lockstep’s offerings by developing and implementing tactical campaign management while also strategizing digital channels, events, thought leadership marketing, etc., and keeping a pulse on overall execution.
• Work with the marketing team to create and maintain an annual marketing plan and execute in line with organizational priorities.
• Work directly with sales reps and clients to create mission and purpose-driven messaging, ensuring design and content are relevant, engaging, and consistent with Corporate assets.
• Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
• Co-own sales data in the Salesforce CRM, updating accounts with campaign data,      opportunities, and outcomes. 
• Monitor and report the performance of marketing strategies, including analyzing and interpreting market data to take advantage of opportunities and minimize adverse trends.

Marketing Coordinator Qualifications / Skills:

• Direct marketing: email, digital, and print.
• Market segmentation analysis
• Salesforce CRM experience/knowledge
• Experience with email platforms such as MailChimp, Pardot, etc. 
• Social and community audience management 
• Ability to work internally with technical stakeholders 
• Understanding the customer, accurately capturing the voice of the client 
• Design and creative skills critical to case study creation, presentations, and other content and collateral. 
• Continuous process improvement
• Ability to manage multiple priorities, creating and communicating execution plans 
• Organization and planning skills  

Education and Experience Requirements:

• Bachelor’s degree in marketing or a related field
• Proven working experience in digital marketing, ideally within the IT services or education industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
• Solid knowledge of website and marketing analytics tools
• Working knowledge of ad-serving tools

What to expect

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job. 

Office environment: prolonged sitting at a desk and using a computer, must be able to lift at least 15 pounds, and be able to work in an office with other employees.

Travel: Less than 5% 

Equal Opportunity Employer

Lockstep Technology Group is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.