Marketing & Audience Recruitment Specialist, Axios Live (Temporary)

The big picture: Axios is a respected media company dedicated to providing trustworthy, award-winning news content in an audience-first format known as Smart Brevity™. We’re seeking a strategic temporary lifecycle marketing specialist to draw premier audiences to Axios Live Events.

Why it matters: This temporary role will oversee a small team of two marketing associates and play a pivotal role in building rooms of industry leaders. In this role, you’ll recruit attendees for domestic events like the Axios AI+ Summit and international events such as Davos and F1.

Go deeper: The ideal candidate is a hands-on strategist and operator with experience in event marketing and audience development. You’ll combine analytical insight, creative messaging, and a strong grasp of digital channels to deliver large, relevant audiences against ambitious goals.

Key Responsibilities

• Drive Attendee Recruitment
  
• Develop and execute strategies to attract and register high-value attendees, with a focus on thought leaders, senior executives, and industry decision-makers.
• Build and maintain targeted prospect lists; collaborate with partnerships and editorial teams to align audience goals with event content.
• Optimize outreach channels including email marketing, paid social, and direct invitations.
  
  
• Campaign Strategy and Execution
  
• Create multi-channel marketing campaigns to promote live events — leveraging owned, earned, and paid media.
• Partner with design, editorial, and communications teams to ensure cohesive brand storytelling across all touchpoints.
• Track performance, report on KPIs, and use insights to optimize future campaigns.
  
  
• Cross-Functional Collaboration
  
• Work closely with Events and Editorial teams to align messaging and audience targeting.
• Ensure a seamless attendee experience from first touch through registration and attendance.
  
  
• Data and Optimization
  
• Oversee audience analytics and reporting to evaluate campaign effectiveness and ROI.
• Recommend new tools, technologies, or tactics to improve efficiency and outcomes.

• Manage the Events Marketing Team
  • Oversee, mentor, and support two Events Marketing Associates in executing campaigns that drive event awareness and attendance.
  • Manage goals and ensure consistent, high-quality marketing execution across events.

Qualifications

• 8+ years of experience in marketing, with at least 3 years in event marketing or audience acquisition.
• Proven success in recruiting and engaging select live event audiences.
• Strong leadership experience managing small, high-performing teams.
• Proficiency with marketing automation tools (e.g., Sailthru, Braze, ZoomInfo, Hubspot) and analytics platforms.
• Excellent communication and storytelling skills, with the ability to translate data into actionable insights.
• Highly organized, deadline-driven, and comfortable in a fast-paced, collaborative environment.

Contract Details

• Duration: December - February
• Hours: Full-time equivalent
• Start Date: December 1

Starting salary for this temporary role is in the range of $10,500/month - $13,000/month and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.

Equal Opportunity Employer Statement:

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.