Overview
We’re looking for a strategic, data-obsessed Head of Digital Marketing to lead and scale our digital acquisition efforts across multiple paid and organic channels. You’ll bring a unique combination of analytical thinking, performance leadership, and cross-functional collaboration, driving measurable growth in leads, conversions, and revenue.
This role demands expert-level marketing intelligence and a proven ability to lead teams, design dashboards, and build scalable growth systems that align with executive business goals.
Bonus points if you have experience in legal, healthcare, or other performance-intensive service industries.
Key Responsibilities 1. Digital Strategy & Growth Execution
- Develop and implement full-funnel digital strategies aligned with business goals and marketing KPIs.
- Own growth across key acquisition channels: Meta, Google Ads, TikTok, YouTube, SEO, CRO, and retargeting.
- Set OKRs and quarterly campaign goals to drive new client acquisition and high-value lead generation.
2. Performance & Attribution Leadership
- Define and track marketing KPIs (ROAS, CPA, CTR, CVR, LTV/CAC, etc.) across all active channels.
- Create and maintain real-time executive dashboards using tools like Looker Studio, Power BI, and GA4.
- Implement attribution models and campaign insights that drive confident, data-backed decisions.
3. Team Oversight & Collaboration
- Lead a high-performance team across media buying, creative, analytics, and marketing ops.
- Develop structured testing systems for creative assets, landing pages, and ad variations.
- Partner with intake and sales teams to ensure funnel consistency and improve conversion rates.
4. Martech & Operational Optimization
- Own the integration and performance of CRM and marketing automation tools.
- Ensure accurate pixel tracking, UTM governance, tag management, and event mapping.
- Identify and resolve bottlenecks in lead quality, tracking, or conversion reporting.
5. C-Suite Communication & Growth Strategy
- Deliver weekly/monthly updates with key insights, growth trends, and ROI impact.
- Make informed budget allocation decisions based on channel performance and market conditions.
- Serve as a strategic advisor to the CEO and executive team on all things growth and digital.
Required Skills & Experience
- 5+ years in digital performance marketing, ideally in fast-paced or growth-stage environments.
- Demonstrated ability to drive multi-million-dollar ROI through paid and organic strategies.
- Mastery of Google Analytics 4, Power BI, Looker Studio, Excel/Sheets, and SQL.
- Strong experience in media strategy, creative testing, funnel optimization, and KPI forecasting.
- Comfortable leading internal teams and managing external vendors or agencies.
- Bachelor's degree in Marketing, Business, Data Science, or equivalent experience.
Preferred (Not Required)
- Experience in legal, healthcare, or lead-based services is a strong plus.
- Familiarity with tools like Filevine, or intake/CRM systems.
- Understanding of compliance (CCPA, HIPAA) and ethical advertising in regulated industries.
- Comfortable presenting insights to executive stakeholders and managing cross-departmental KPIs.
Why This Role?
You’ll have executive-level impact from day one—leading growth, shaping our marketing future, and delivering measurable results that directly support people in need of legal help. We value autonomy, curiosity, performance, and transparency—and reward leaders who make bold, data-driven decisions.