Digital Marketing Manager

Company Description

Kredita Lottery Limited (MNG LOTTERY) is a company that is centered on entertainment and gaming in Nigeria. As a company, we were incorporated under the Companies and Allied Matters Act 1990 with RC 1630361. Our core is building a software system in the gaming industry, our emergence is to redefine the gaming subsector bringing innovative and creative gaming mechanics with interests in real estate and hospitality, in Nigeria. We are a private company with the foresight to delivering quality services to our esteemed customers and business partners. In regards to this vision, we are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. Be ready for multiple tasks, team collaboration, tight deadlines, a high-volume workload, and working with an outstanding and passionate team!

Job Description

As a Digital Marketing Manager, you will be responsible for managing Internet Marketing strategy along with marketing activities, execute marketing plans to generate B2B leads, experience required in digital advertisements.

• Ability to think in an innovative and creative way to plan for internet marketing campaigns.
• Plan and execute all digital marketing, including SEO/SEM, Marketing Automation, email, social media, and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Prepare KPI’s and reports for ROI.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Experience in email marketing automation, business process automation, SEO, google ads
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Work with your team to brainstorm new and innovative growth strategies.
• Experience in email marketing automation, business process automation, SEO, google ads etc.
• Deliver marketing activity within given budget.

Qualifications

• SSCE, OND, HND, Bachelor's degree or equivalent work experience,
• 4+ years of experience in design or usability engineering
• Experience leveraging quant and/or qual research methods to attain customer insights, inform strategy, and measure marketing programs.
• Track record of developing and managing multiple marketing programs simultaneously across global markets
• Proven ability to identify and drive A/B test methodology and implementation
• Thrives in a fast-paced environment with the ability to pivot quickly and problem-solve collaboratively
• Not required but HTML, CSS, Javascript, and/or SQL knowledge would be an advantage