Contract Customer Marketing Manager

***3 Month Contract Position with the possibility of Extension***

ABOUT VERATO

Verato, the identity experts for healthcare, is a high growth healthcare technology company that enables better care everywhere by providing the single source of truth for identity to organizations across the care continuum. Over 70 of the most respected brands in healthcare rely on Verato’s next generation cloud identity resolution platform for a complete and trusted 360-degree view of their patients, provider networks, and customers in their communities. With significant market momentum building towards digital health transformation, Verato is experiencing hyper customer and revenue growth, doubling in last 15 months alone and growing over 50% annually over the last 3 years. More importantly, Verato celebrates 99% customer retention, exemplifying the fact that customer obsession is at the center of our growth story.

Core to Verato’s strategy for continued growth is our drive to build a strong people-first culture that attracts, develops and retains the best skills and talent in the world. Verato operates on the simple notion that a company must first and foremost take care of its employees. In turn, these employees will take care of the company’s customers, and these customers will take care of the company’s shareholders. Verato believes in empowering teams with the best tools and development available. Staff receive opportunities to expand their knowledge in areas of technology (e.g. big data, distributed/cloud computing, complex algorithms), healthcare and organizational development. As Verato continues a trajectory of high-growth and high impact, each member of the team gets an influential front-row seat as we execute our business strategy. Together, we can make a profound and positive change in healthcare as we know it today. 

VERATO VALUES

We are focused on continually raising the bar on excellence across the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

ABOUT THE POSITION:

The CONTRACT Customer Marketing Manager will be responsible for designing and implementing impactful customer marketing experiences that focus on increasing customer loyalty, expansion, and advocacy. Responsibilities include creating communities based on level and interest; identifying opportunities for cross-sell/upsell; and amplifying our customers’ stories. This is an outstanding opportunity to build a cohesive program that has a measurable impact on the overall business.  This position reports to the VP of Marketing.

ESSENTIAL DUTIES and RESPONSIBILITIES:

• Create communities based key functions (executives, HIEs, EHR systems, etc) that balance the needs of the business and the value to the customers
• Develop customers into advocates, willing to evangelize how Verato helps them to achieve their business objectives
• Amplify our customers’ experience via customer success stories, industry awards and recognition, speaking and PR opportunities, peer reviews, and more
• Design and execute cross-sell/up-sell programs to increase stickiness and fuel our growth 
• Integrate customer marketing activities, including focus groups, webinars, events, email, social, etc., with demand gen activities
• Collaborate with sales and customer experience to manage customer onboarding and retention

REQUIRED EXPERIENCE:

• Create communities based key functions (executives, HIEs, EHR systems, etc) that balance the needs of the business and the value to the customers
• Develop customers into advocates, willing to evangelize how Verato helps them to achieve their business objectives
• Amplify our customers’ experience via customer success stories, industry awards and recognition, speaking and PR opportunities, peer reviews, and more
• Design and execute cross-sell/up-sell programs to increase stickiness and fuel our growth 
• Integrate customer marketing activities, including focus groups, webinars, events, email, social, etc., with demand gen activities
• Collaborate with sales and customer experience to manage customer onboarding and retention

Skills

• 5-7 years of experience in customer marketing, preferably in tech marketing
• Ability to understand how customers are using Verato solutions to achieve their business goals and translate into marketing programs
• Demonstrated success in establishing communities and creating advocates
• Revenue-driven mindset, ensuring programs deliver results
• Proficient in marketing technology, such as Salesforce, Marketo, Gong
• Bachelors degree or equivalent experience

Equal Opportunity Employer/Veterans/Disabled