Content Writer

As a subject-matter Content Writer, you’ll be responsible for working with the content, marketing, and SEO teams to develop and curate compelling and engaging content that educates people about the power of cannabis.

In this role, your duties will include writing content of varying types, including blog content, marketing content, video scripts, infographic copy, and more. In addition, you’ll work closely with the editorial team to revise and perfect content based on the goals and purpose of the work.

At Leafwell, we believe cannabis is medicine, and our mission is to unlock the therapeutic potential of the plant by increasing access, research, and education.

Essential Duties and Responsibilities

The Content Writer will perform the following responsibilities:

• Write articles as assigned to meet specifications
• Proofread all of your content for spelling, grammar, and syntax
• Edit content structure for readability, intent, and content goals
• Ensure that content meets Leafwell’s content and SEO standards as defined in the style guide
• Update existing content as assigned
• Verify content and information
• Work with the editorial team to revise content as necessary
• Manage a busy workload according to deadlines
• Experience and Qualifications

Required

• High School Diploma; Bachelor’s Degree in a related field (journalism, English, communications, digital marketing) preferred
• Minimum of two years of portfolio work experience as a writer
• Experience writing for editorial publications (either magazines or content brands, or on staff for a company with a content department)
• Demonstrable experience writing for on-page SEO standards
• Experience writing about health topics
• Basic knowledge of SEO and industry best practices
• Highly organized, detail-oriented, and deadline-focused
• Passion for changing the world for the better by making cannabis more accessible to those who could benefit from it
• Strong ethics and reliability
• Tech-savvy with the ability to quickly learn new processes, programs, and multi-task regularly
• Excellent communication and interpersonal skills; ability to work with and appeal to a wide variety of personalities and professional tendencies
• The ability to work collaboratively with both the editorial team and other Leafwell departments

Preferred

• Cannabis knowledge; industry experience is a plus
• Proficient in Google Suite
• Outstanding organizational and time-management skills
• A leader and strategic thinker
• Problem-solving and decision-making aptitude
• Previous experience utilizing a CRM
• Effective project management skills and knowledge of utilizing a project management platform in collaboration with other team members