Paid Social Media Specialist – Meta & Multi-Platform

Join GrowthAssistant and help our clients drive measurable results across paid social media campaigns, boosting brand visibility and engagement.

We’re looking for a Paid Social Specialist who thrives on strategy, creativity, and performance. You’ll manage campaigns across Meta, LinkedIn, TikTok, Twitter, and more — optimizing ads, budgets, and targeting to maximize ROI while collaborating closely with creative and marketing teams.

💰 Compensation & Benefits

💸 Competitive salary based on experience and skill set

🩺 Health card for you + 1 dependent

👶 Parental benefits

🌴 Paid leaves & holidays off

🎁 Referral & performance incentives

🚀 About the Role

In this role, you’ll develop, implement, and optimize paid social campaigns across multiple platforms. You’ll analyze performance data, conduct A/B testing, and provide actionable insights to improve campaign outcomes. Your work will directly influence client growth and engagement while aligning with overall marketing strategies.

🎯 Core Responsibilities

• Plan, launch, and optimize paid social campaigns across Meta, LinkedIn, TikTok, Twitter, and other platforms.

• Manage ad budgets effectively, ensuring optimal allocation for maximum ROI.

• Conduct A/B testing on ad creatives, copy, and audience targeting strategies.

• Monitor campaign performance and generate reports with actionable insights.

• Collaborate with creative teams to produce engaging graphics, videos, and copy.

• Implement audience segmentation, retargeting, and other advanced strategies to enhance results.

• Stay up-to-date on platform trends, algorithm changes, and best practices.

• Prepare client-facing decks, weekly reports, and recommendations for optimization.

• Work closely with marketing teams to ensure paid social campaigns support broader strategies.

• Maintain relationships with platform representatives and external vendors as needed.

✅ Must-Have Qualifications

• 4+ years of experience managing paid social campaigns (Meta required; TikTok, LinkedIn, Reddit, Snapchat a plus).

• 2+ years of experience managing organic social channels.

• Strong analytical skills and ability to translate performance data into strategy.

• Proficiency with Looker Studio or similar reporting tools.

• Intermediate Excel / Google Sheets skills.

• Excellent verbal and written English communication skills.

• Experience running campaigns on Facebook, Twitter, and LinkedIn preferred.

🌈 Nice-to-Have Skills

• Experience using Canva or similar tools for quick ad design support.

• Familiarity with Slack, Gmail, and agency workflow tools.

• Previous agency or multi-brand social media experience.

• Knowledge of advanced targeting and retargeting strategies.

🌱 Growth Opportunities

• Develop expertise in paid social strategy and cross-platform advertising.

• Provide strategic recommendations to optimize ad performance and ROI.

• Collaborate on creative strategy to improve engagement and conversions.

• Mentor junior social media team members as the team grows.

• Contribute to overall digital marketing strategy using campaign insights.

💼 Why You’ll Love Working With Us

• Collaborative, feedback-driven culture.

• Exposure to multiple brands and high-impact campaigns.

• Opportunities to grow into strategic and leadership roles.

• Work with a team that values creativity, analysis, and results-driven performance.