Marketing Automation Specialist - Contract Role
Bisk
Contract
Remote
Marketing Automation Specialist
Position Overview
Bisk is seeking a skilled and results-driven Marketing Automation Specialist to support our Marketing Automation Team on a part-time, contract basis. This contractor role will be crucial in helping us achieve our objectives and meet our partner’s goals by providing additional capacity to implement key initiatives and optimize our marketing automation infrastructure.
Bisk is seeking a skilled and results-driven Marketing Automation Specialist to support our Marketing Automation Team on a part-time, contract basis. This contractor role will be crucial in helping us achieve our objectives and meet our partner’s goals by providing additional capacity to implement key initiatives and optimize our marketing automation infrastructure.
Key Responsibilities:
- Campaign/Email Builds (50%): Develop and execute email marketing campaigns, including audience segmentation, personalization, and automation workflows.
- Form Builds & Maintenance (10%): Develop, execute and maintain native and integrated forms.
- Quality Assurance (10%): Conduct thorough QA testing on email campaigns, workflows, and landing pages to ensure accuracy and performance.
- List Segmentation Setup & Optimization (10%): Create and manage segmented lists to target specific audience groups effectively, optimizing for performance.
- Reporting (10%): Generate and analyze reports on campaign performance, providing insights and recommendations for improvement.
- Landing Page Integrations (10%): Integrate and optimize landing pages within the marketing automation platform to ensure seamless user experience and conversion tracking.
Qualifications:
- Experience: 2+ years in marketing automation, with a strong background in executing and managing campaigns across platforms like HubSpot, Marketo, or similar tools.
- Technical Skills: Proficiency in email marketing platforms, CRM systems, and basic HTML/CSS for email design.
- Analytical Skills: Strong ability to analyze campaign performance and make data-driven decisions.
- Communication: Excellent verbal and written communication skills to collaborate effectively with team members and stakeholders.
- Availability: Ability to consistently commit to 25 hours per week, with flexibility to adjust based on project needs.
OUR VALUES
Be Bold: We take action and focus on impact. We speak openly with candor and respect. We focus on results over process. We make smart decisions and execute effectively.
Be Humble: We’re difficult to offend and quick to forgive. We work as a team. If the floor is dirty, we pick up a broom. We’re quick to admit mistakes and are egoless when searching for the best solutions.
Be Remarkable: We are self-motivated, self-disciplined and self-aware. Going the extra mile isn’t a rarity, it’s standard practice. We create incredible products and deliver memorable experiences.
THE COMPANY
Bisk partners with leading institutions to deliver online degree and certificate programs to learners around the world. We provide the resources, expertise, and technology to help institutions grow and students thrive. Through our online education services, we have supported more than one million enrollments for universities such as Villanova University, Michigan State University, University of South Florida, Emory University, Southern Methodist University, University of British Columbia, Vanderbilt University, Eastern Connecticut State University, University of Missouri-St. Louis and Columbia Law School. Our mission is to amplify potential through transformational learning experiences. To learn more, visit bisk.com.
Equal Opportunity Employer: Disability/Veteran
Be Bold: We take action and focus on impact. We speak openly with candor and respect. We focus on results over process. We make smart decisions and execute effectively.
Be Humble: We’re difficult to offend and quick to forgive. We work as a team. If the floor is dirty, we pick up a broom. We’re quick to admit mistakes and are egoless when searching for the best solutions.
Be Remarkable: We are self-motivated, self-disciplined and self-aware. Going the extra mile isn’t a rarity, it’s standard practice. We create incredible products and deliver memorable experiences.
THE COMPANY
Bisk partners with leading institutions to deliver online degree and certificate programs to learners around the world. We provide the resources, expertise, and technology to help institutions grow and students thrive. Through our online education services, we have supported more than one million enrollments for universities such as Villanova University, Michigan State University, University of South Florida, Emory University, Southern Methodist University, University of British Columbia, Vanderbilt University, Eastern Connecticut State University, University of Missouri-St. Louis and Columbia Law School. Our mission is to amplify potential through transformational learning experiences. To learn more, visit bisk.com.
Equal Opportunity Employer: Disability/Veteran