Marketing and Social Media Strategist (Job ID: MATKYL1)

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🇬🇧 C1 ENGLISH LEVEL IS REQUIRED. THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR ENTIRE SHIFT.

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🚀 JOB TITLE: Marketing and Social Media Strategist
🆔 JOB ID: MATKYL1
🏭 INDUSTRY: Marketing / Food, Beverage, Hospitality
📍 LOCATION: LATAM / PH
💼 JOB STATUS: Part Time – 20 Hours per Week (Growing into Full Time)
🕒 WORK SCHEDULE: Tuesday to Friday | 10:00 AM – 3:00 PM EST (with flexibility to align with the owners’ schedule during EST business hours)
💵 SALARY: $8 – $10 USD per hour
📅 TARGET START DATE: ASAP

⚠️ PLEASE NOTE: This role requires a strong sense of creativity, ownership, and initiative. We are looking for someone who is proactive, detail-oriented, and passionate about storytelling, branding, and building meaningful customer engagement through digital marketing.

ROLE OVERVIEW

About the Client:
Our client is a boutique tea lounge and e-commerce business based in New York with over 15 years of experience in the tea industry. They specialize in loose leaf teas, handcrafted beverages, and pastries, blending in-store hospitality with a growing online presence.

Their brand is deeply rooted in storytelling, cultural authenticity, and customer connection, with a strong emphasis on creating long-term relationships with their community. As the business continues to grow, they are looking to strengthen their digital presence and expand e-commerce growth through more strategic and structured marketing efforts.

About the Role:
We are seeking a creative and strategic Marketing and Social Media Strategist who can take ownership of the client’s digital presence and transform ideas into engaging, results-driven marketing initiatives.

This role focuses on content planning, social media management, content creation, and email marketing while maintaining the brand’s authentic voice and storytelling approach. You will work closely with the business owners to develop weekly and monthly marketing strategies, create compelling content, and maintain consistent audience engagement across multiple platforms.

This is a highly collaborative and hands-on role with strong growth potential as the business continues to expand.

KEY RESPONSIBILITIES

1. Content Planning & Marketing Strategy

Collaborate with the owners to plan weekly and monthly content calendars
Translate business ideas into structured and engaging marketing campaigns
Align content with seasonal themes, product launches, and storytelling initiatives
Maintain consistency in brand messaging and visual identity across all platforms

2. Social Media Management

Create, schedule, and publish content across social media platforms
Monitor social media trends and adapt content to remain engaging and relevant
Manage audience engagement, including comments, messages, and interactions
Track social media performance and provide recommendations for optimization

3. Content Creation & Brand Storytelling

Design and produce high-quality visual and written content
Edit photos and videos to align with the brand’s aesthetic and tone
Provide guidance on content capture, presentation, and storytelling
Ensure content highlights both products and the overall customer experience

4. Email Marketing & Customer Engagement

Create and manage newsletters and email marketing campaigns
Translate ideas into visually appealing and structured email content
Support customer engagement through ongoing communication initiatives
Help strengthen relationships with existing customers and community members

5. E-commerce & Brand Growth Support

Support initiatives focused on driving online sales and website engagement
Align marketing campaigns with e-commerce goals and promotions
Identify opportunities to improve customer journey and conversion rates
Contribute creative ideas to strengthen brand awareness and customer retention

QUALIFICATIONS & SKILLS

Must Have:

• 2+ years of experience in social media management, digital marketing, or a related role
• Proven experience creating and executing content strategies
• Strong content creation skills, including photo and video editing
• Experience managing social media platforms and analyzing performance metrics
• Experience with email marketing and newsletter creation
• Excellent English communication skills, both written and spoken
• Ability to collaborate effectively while also working independently

Preferred:

• Experience in the food, beverage, hospitality, or lifestyle industry
• Background working with small businesses or founder-led brands
• Understanding of e-commerce and customer engagement strategies
• Experience with storytelling-driven brands or personal branding
• Familiarity with current social media trends and consumer behavior
• Experience working with culturally inspired or niche products

Personality Traits:

• Creative yet business-minded, able to balance ideas with execution
• Proactive and capable of taking ownership without constant supervision
• Strong attention to detail and visual aesthetics
• Adaptable and comfortable working in a fast-evolving environment
• Collaborative, with the ability to listen and translate ideas effectively
• Genuine interest in branding, storytelling, and customer connection
• Open to feedback, growth-oriented, and focused on continuous improvement

WHY JOIN?

Build a Meaningful Brand:
Help shape and grow a storytelling-driven lifestyle and hospitality brand

Creative Ownership:
Take the lead in developing engaging content and digital marketing initiatives

Growth Opportunity:
Start part-time with strong potential to grow into a full-time strategic marketing role

Collaborative Environment:
Work directly with passionate business owners in a creative and evolving business

✨ Join a growing network of exceptional remote professionals
📩 Submit your application today and take the next step in your career!