Lifecycle Marketing Manager

Real opportunities. Real impact. Your career, redefined.

(NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year—if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later).

At Oceans, we help the best and brightest of Sri Lanka to take advantage of opportunities that otherwise wouldn’t be available to them, while supporting entrepreneurs around the world. Our community (we call them Divers) don’t do surface work—they go deep to solve complex challenges and make a real impact. And in doing so, they support bold ideas and expand their skills, broaden their expertise, and grow their careers, all without having to leave family and friends.

We’re hiring a Lifecycle Marketing Manager to architect and optimize the full lifecycle experience across every stage of Oceans’ marketing and client journey—from leads to intros, intakes, clients, dormant accounts, and long-term renewals. You’ll design workflows, build messaging, create automations, and develop the systems that turn relationships into retention, impact, and revenue.

This is a role for someone who blends strategy with execution, pairing CRM expertise with thoughtful storytelling, experimentation, and rigorous measurement.

Accountability

Your success as a Lifecycle Marketing Manager will be measured by your ability to design, deliver, and iterate lifecycle systems that deepen engagement, strengthen client relationships, and drive measurable retention outcomes.

Here’s how you’ll make an impact:

CRM & Automation Ownership

• Architect and maintain HubSpot workflows across every lifecycle stage
• Build the end-to-end journey: lead → intro → intake → closed-won → onboarding
• Implement reactivation systems for dormant accounts and design churn-prevention triggers
• Own segmentation, lead scoring, tagging, and behavioral automation logic

Email & Messaging

• Create high-performing nurture, onboarding, renewal, and win-back emails
• Partner with Content (Anne) and PR/Comms (Kara) to refine tone and narrative
• Produce consistent, client-facing lifecycle communication across channels

Client Journey Design

• Map and optimize client journeys from first touch through 12+ months of retention
• Build quarterly ROI narratives and automated impact reports
• Identify friction points and develop content, tools, or messaging to resolve them

Data, Analytics & Experimentation

• Track and report on retention, reactivation, email performance, and churn indicators
• Test messaging, segmentation logic, send times, and journey flows
• Partner with RevOps and Growth to ensure data hygiene, attribution accuracy, and CRM integrity
  

Cross-Functional Collaboration

• Work with Growth to align top-of-funnel messaging with lifecycle communication
• Collaborate with Partnerships on partner onboarding flows and nurture campaigns
• Partner with Content and Design to produce lifecycle-ready assets, templates, and narratives

Colleagues

As a Lifecycle Marketing Manager, you’ll work closely with the Growth Marketing Lead, Content, PR, Design, Partnerships, and RevOps teams. Your work will bridge strategy, storytelling, and systems—ensuring every touchpoint strengthens the relationship between Oceans and its clients.

This role reports directly to the Head of Marketing & Partnerships.

Skills & Qualifications

At Oceans, we believe in T-shaped individuals—those who bring deep expertise in one area, paired with broad curiosity and cross-functional strengths. As a Lifecycle Marketing Manager, your vertical depth will be CRM strategy, lifecycle automation, and messaging, while your horizontal range will support you across analytics, content, partnerships, and client communication.

To excel in this role, you should have:

• 3–6 years in lifecycle marketing, CRM, marketing automation, or demand generation
• Hands-on experience building workflows in HubSpot (or comparable tools)
• Strong understanding of segmentation, lead scoring, retention, and lifecycle tactics
• Ability to write action-driving emails and clear, structured messaging
• Analytical mindset: comfortable with reporting, testing, iteration, and improvement

Bonus Skills

• Background in B2B SaaS, marketplaces, staffing, or subscription models
• Experience creating client ROI or impact communications
• Basic familiarity with HTML email templates or formatting

Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.

During the interview process, you’ll have the opportunity to showcase your skills in the following areas:

• Lifecycle Strategy: How do you design journeys that drive long-term engagement and retention?
• CRM Mastery: How do you architect workflows, scoring, and segmentation?
• Messaging: How do you craft emails and communication that move people to action?
• Analytics: How do you measure lifecycle performance and uncover insights?
• Experimentation: How do you test and iterate to improve outcomes?
• Cross-functional Collaboration: How do you align teams around lifecycle priorities?

Role Specifications

This is a remote role open to candidates based in South Africa. During the offer process, we’ll share more information about our benefits and compensation philosophy, while updating our understanding of both market and individual factors.

About Oceans

At Oceans, we build remote teams that connect the world’s top 1% of talent with visionary leaders. With us, you’re not just doing a job—you’re redefining your career with opportunities designed to unlock your potential. We welcome the chance to discuss the complementary parts of our business during your interview process and encourage questions about where we are and where we are going.