Email Marketing & CRM Integration Specialist

Company Description

Our client has built a stellar reputation as a leading cultural institution and is embarking on an exciting period of growth. With ambitious initiatives including a beautiful new headquarters and event space, hosting the internationally acclaimed Ring Cycle, expanding Film Studio capabilities, and launching subscription-based streaming content, the organization is at a pivotal inflection point—artistically admired, operationally productive, and increasingly visible.

Email has long been a primary marketing tool at the brand, but no one currently owns the channel. We're seeking a detail-oriented email specialist to take full ownership of email strategy, production, and performance. This role offers the opportunity to establish best practices, create compelling campaigns that drive ticket sales and engagement, and become the go-to expert for a passionate performing arts organization during an exciting growth phase.

Rate: $50-55/hr
Contract: 3 months with likelihood to extend longer term if things are a good fit 
Hours: 15 hrs/week 
Location: Remote based in EST or CST 
Start date: ASAP

Job Description

• Lead end-to-end email campaign management including strategy, design (using existing templates), production, copy-editing, distribution, and reporting
• Design and build a variety of emails—from conversion-focused sales campaigns to season announcements, event reminders, donor communications, and audience engagement
• Utilize Tessitura (CRM) to pull lists, segment audiences, and track performance; execute campaigns through Wordfly (email platform)
• Ensure impeccable standards in grammar, style, and brand alignment across all campaigns
• Coordinate multiple campaigns simultaneously while meeting strict deadlines aligned with performance schedules and sales initiatives
• Collaborate closely with Marketing, Box Office, Advancement, and PR teams to coordinate messaging and timing
• Track and report on key metrics including open rates, CTR, and conversions, delivering regular campaign summaries
• Test deliverability across devices and email clients to optimize performance
• Maintain brand stewardship, crafting emails that embody the brand's unique voice and visual identity
• Work with audience segments including subscribers, single ticket buyers, and prospects
• Collaborate with freelance copywriters, designers, photographers, and external vendors
• Document all processes you establish as new SOPs are developed

Qualifications

• 3+ years of digital marketing experience with strong email marketing expertise
• Proficiency with email marketing platforms (Tessitura and Wordfly experience highly preferred; Mailchimp or Klaviyo experience also valuable)
• Experience with CRM tools that have integrated email marketing capabilities
• Proven track record managing multiple email campaigns targeting different audiences
• Strong copy-editing and proofreading skills with meticulous attention to grammar, messaging, and clarity
• Analytical mindset with ability to track metrics and optimize for higher conversion rates
• Knowledge of email deliverability testing across devices and clients
• Experience with clients or organizations that have a ticket sales component (bonus)
• Familiarity with Asana for project management tracking (helpful but not required)
• Process-driven approach with ability to create and follow SOPs
• Performing arts or adjacent industry experience is a bonus
• Resourceful, tenacious, and resilient with a sense of humor
• Passion for supporting team success

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.