Director of Marketing for a growing energy drink brand

Our client is on a mission to become the #1 organic energy brand, competing in a space dominated by synthetic ingredients. Their product line delivers sustained energy through organic ingredients and a natural caffeine and nootropic blend, without jitters or crashes. Founded by a seasoned entrepreneur, they are building a passionate team to drive their next phase of growth.

The Role

Our client is looking for a Director of Marketing to own all marketing efforts and build a bold, authentic brand identity. Reporting directly to the CEO, this is a high-impact role for a creative, strategic doer who thrives in fast-paced startup environments.

Responsibilities

• Develop and execute a compelling brand strategy positioning the company as the leader in organic energy drinks, including brand voice and visual identity.
• Own all marketing activities: digital campaigns, social media, content creation, influencer partnerships, and experiential events.
• Plan and launch high-impact campaigns (product launches, seasonal promotions) using data-led strategies to optimize ROI.
• Oversee content creation across formats (social, video, blogs) and get hands-on when needed.
• Identify and manage strategic partnerships, sponsorships, and influencer collaborations.
• Build and nurture community through social media, email marketing, and direct engagement.
• Track and analyze key metrics (engagement, conversion, CAC) to refine strategies and drive growth.
• Collaborate cross-functionally with operations, sales, and product teams.

Who They're Looking For

• 5+ years of experience in brand marketing, ideally in CPG, beverage, or wellness. Startup experience is a plus.
• Proven ability to build and scale a brand from the ground up with creative, high-impact campaigns.
• Skilled at coordinating multiple marketing channels with limited resources.
• Comfortable getting into the weeds — from writing social copy to negotiating with influencers.
• Data-driven, with experience using analytics tools such as Google Analytics and social media insights.
• Passionate about organic and health-conscious products.
• Bonus: experience with sustainable brands, community-building, or guerrilla marketing.

Compensation

Competitive mix of salary and equity, tailored to experience and impact.
 

*This role is open to remote working within the US only. Only candidates based in the US will be considered.

*The company name is confidential and will be disclosed during the interview process.