Digital Marketing Manager

Company Description

At HeroWear we make wearable technology to help hardworking men and women do their jobs and go home every day feeling better. Our exosuit is at the cutting edge of technology and helps the hardest-working people in our communities save their bodies from what is often literally back-breaking work. Our team is a multi-disciplinary group of engineers, scientists, and business leaders who love building great products and great companies. In this role, you will help bring this solution to some of the world's largest companies, improving the lives of their workers.

• Contract - 3 months to start, with high likelihood to extend
• Hours - 20-25 hrs/week depending on project phase 
• Rate - $60/hr
• Location - Remote in the US. Need to work CST hours 

Job Description

The Opportunity

We're seeking a strategic Digital Marketing Manager to own and optimize our digital marketing channels. You'll lead email marketing, website strategy, content/SEO initiatives, and paid media oversight, ensuring all owned channels drive lead generation and brand awareness. This contract role is perfect for an experienced digital marketer who can balance hands-on execution with strategic thinking.

What You'll Do

Email Marketing & HubSpot

• Develop and execute email marketing strategy including nurture sequences and promotional campaigns

• Build templates, write copy, and coordinate with designer on creative assets

• Implement segmentation and personalization tactics

• Track performance and optimize for engagement and conversions

Website Strategy & Agency Management

• Define website vision and strategy to support business objectives

• Manage web development agency relationship during site overhaul project

• Provide direction, review deliverables, and coordinate internal stakeholders

• QA updates and ensure optimal user experience

Paid Media Oversight

• Partner with paid media specialist to align campaigns with marketing strategy

• Provide strategic direction on targeting, messaging, and priorities

• Review performance and collaborate on optimization

Content & SEO

• Develop content strategy based on keyword research and audience needs

• Collaborate with team and freelancers on content creation

• Optimize website content for search and user experience

• Monitor SEO performance and implement improvements

Channel Management

• Ensure cohesive messaging across all owned digital channels

• Maintain marketing calendar and coordinate campaigns

• Track performance and provide regular reporting with insights

• Identify optimization opportunities and recommend new tactics

Qualifications

What You'll Bring

Experience & Skills

• 5-7 years digital marketing experience, preferably in B2B technology or industrial markets

• Strong HubSpot expertise (or similar marketing automation platform)

• Proven email marketing strategy and execution experience

• Website management and comfort working with web development agencies

• Understanding of SEO principles and content marketing

• Experience overseeing paid media channels

• Strong analytical and project management skills

Personal Attributes

• Strategic thinker who can execute hands-on work

• Excellent communicator and agency relationship manager

• Self-directed with ability to thrive autonomously in part-time role

• Data-driven with creative problem-solving abilities

Additional Information

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.