Digital Marketing Assistant | Remote | Part-time | Pacific time

About the Role

We’re seeking a Digital Marketing Assistant who combines strategic marketing skills with strong technical know-how. This role supports a U.S.-based financial education business that helps women—particularly educators—get financially organized and confident through accessible programs and practical financial guidance.

The ideal candidate is creative yet data-driven, with experience in content strategy, automation, and performance analytics. You’ll play a key role in shaping and executing marketing initiatives that empower clients to take control of their finances while ensuring a consistent, trustworthy brand presence across platforms.

Key Responsibilities

 Administrative Support

• Manage and organize the inbox, prioritizing key messages and filtering out unnecessary communications.
   
• Oversee calendar scheduling and maintain meeting organization.
   
• Develop and refine SOPs and workflows for smoother daily operations.
   

 Marketing & Content Execution

• Write and publish blog posts ensuring professional formatting in the webpage
   
• Draft and send follow-up emails to leads and clients post-discovery calls.
   
• Conduct networking follow-ups — connect with new contacts via LinkedIn and email after professional events.
   
• Manage social media content creation, posting, and engagement to maintain consistent visibility and connection with the audience.
• Plan and execute email campaigns — including design, delivery, and analytics tracking.
   
• Set up and monitor Google Analytics for website, newsletter, YouTube, and social media performance.
   
• Prepare monthly analytic reports summarizing engagement metrics, email list growth, and ROI (including CTOR).
   
• Building and setting up automations via tools such as Zapier and MailerLite.
   
• Schedule YouTube and LinkedIn posts in advance for regular updates and educational content delivery.
   
• Support website rebranding to better engage the target audience of California women educators under 40.
   
• Create video production schedules and coordinate timelines for filming.
   
• Edit videos for YouTube and social media (reels, short-form clips, and educational snippets).
   

Client Relationship Management

• Maintain and update client contact lists.
   
• Send occasional check-in and value-driven emails to past clients.
   
• Reach out to collect client testimonials and reviews to support ongoing brand credibility.
   

Non-Negotiables & Preferences

• Must have a background or familiarity with finance or education, ideally with experience communicating with teachers or professional women.
   
• Strong technical knowledge in automation tools, analytics, and campaign performance tracking.
   
• Excellent writing and communication skills with a warm, empathetic tone suited for educational and financial topics.
   
• Organized, proactive, and detail-oriented, capable of balancing creative and analytical work.