Contract - B2B Marketing Specialist

Qualifications:

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: 1-3 years, including internships or project-based work in marketing.

Skills & Abilities:

• A deep interest in staying current on marketing trends and experimenting with new digital tools.
• Basic knowledge of B2B marketing concepts and tools
• Self-driven with a strong sense of initiative and the ability to work independently.
• Curiosity-driven mindset with a passion for learning and discovering new marketing trends and technologies.
• Excellent problem-solving skills and the ability to come up with creative and innovative solutions.
• Strong communication skills, both written and verbal, with the ability to convey ideas clearly and effectively.
• Ability to manage multiple projects simultaneously and work under deadlines.
• Familiarity with social media platforms, content creation, and digital marketing best practices.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) or Google Workspace.
• Ability to work independently and in a collaborative team environment.
• A proactive attitude with strong time-management skills and the ability to multitask.

Preferred (but not required):

• Experience with marketing automation tools (e.g., Salesforce Sales & Marketing Cloud)
• Experience with Google Analytics.
• Experience running social media advertising.

Electrify America is an Equal Opportunity Employer.  We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.

#LI-VR1 #LI-REMOTE

Electrify America is committed to revolutionizing the way people charge. As the country's largest open DC fast charging network, Electrify America is actively contributing to electrifying mobility today and building a more sustainable future.

At Electrify America, we value innovation, collaboration, and a commitment to sustainability. We strive to establish a diverse and inclusive workplace where employees can develop personally and professionally. As a team member at this rapidly growing company, you can work on state-of-the-art technology and join a team making a significant impact in the world. If you're interested in joining a dynamic, innovative company, Electrify America is a place where you can learn, grow, and make a difference!

Role Responsibilities:

Lead Generation:

• Develop and execute lead generation campaigns to identify and qualify potential customers.
• Develop email marketing efforts, including list segmentation, campaign strategy, and performance analysis.
• Collaborate with sales and marketing teams to implement strategies to drive leads through various digital channels (e.g., social media, paid ads, SEO, content marketing).

Lead Nurture:

• Strategize and execute lead nurturing campaigns to move prospects through the sales funnel.
• Work with CRM tools to track lead behavior and engagement and optimize nurture workflows.
• Support the creation of personalized email sequences and content that resonate with target audiences.

Sales Collateral Creation:

• Assist in the creation and design of sales collateral, including brochures, case studies, whitepapers, presentations, and email templates – In partnership with the in-house creative team.
• Ensure all marketing materials are aligned with brand guidelines and effectively communicate product benefits.
• Work closely with the sales team to develop content that supports customer needs and helps close deals.

Event Marketing:

• Planning, promoting, and executing virtual and in-person events, such as webinars, conferences, and trade shows.
• Handle event logistics, attendee communication, and post-event follow-ups.
• Measure and report on the success of event marketing efforts.

Content Strategy & Campaign Management

• Collaborate with internal stakeholders to brainstorm ideas, execute strategies, and drive marketing initiatives forward.
• Manage marketing campaigns, ensuring they are on-brand, engaging, and result in measurable outcomes.
• Lead the execution of innovative marketing campaigns, taking full ownership from concept to completion.
• Identify new opportunities for growth and improvement within the marketing department, and proactively pitch ideas to improve lead generation, customer engagement, and brand awareness.
• Stay ahead of industry trends, competitor activities, and emerging technologies to identify new opportunities for marketing innovation.
• Work independently to solve problems, troubleshoot challenges, and bring creative solutions to the table.